Senior Vice President/Vice President/Marketing/Sales/Commercial

Shayne G. Sundholm

9505 Koupela Drive, Raleigh, NC 27615

Phone: 678-773-9567678-773-9567 Email:


March 2015

To Whom It May Concern:

I am in the process of completing my duties as CEO and majority shareholder of Medicfusion Electronic Health Records (EHR), LLC.   We have now sold the company and I am seeking my next challenge.

My career path has allowed me to garner expertise in general management, sales, marketing, technology, on-line (social media) and traditional media promotion and advertising, business development, research and development, manufacturing, customer service, finance, and various other pertinent areas.

I have a robust understanding of business technology and a great deal of experience in consumer and B2B businesses.  Additionally, I have garnered a tremendous amount of pharmaceutical and healthcare experience (cardiology, nephrology, endocrinology, diabetology, metabolic syndrome, neurology, pulmonology, dermatology, oncology, immunology, etc.). 

I have strong people management/motivational skills and a passion for work.  I am an extremely capable leader with a focused vision that seeks the best people to get a job done. 

You may reach me at 678-773-9567678-773-9567, via LinkedIn, or by emailing for more information.


Shayne Sundholm


Shayne G. Sundholm


Medicfusion Electronic Health Records, LLC – Raleigh, NC

Chief Executive Officer
2012 – Present

  • Responsible for entire organization: P&L, marketing, sales, R&D, corporate development, compliance, regulatory, legal, etc.
  • Re-launched business with an aggressive 4 year expansion plan (organic and inorganic growth) and completed turnaround of the business.   
  • Growth vs. 2012 was ~88%, growth vs. 2012 actual sales trend (August 2012) was ~400%,
  • Developed 4 new Medicfusion EHR products and 2 Medicfusion/Partner Integrated products – positioning, messaging, branding, launch and sales strategy
  • Ongoing in-licensing and out-licensing endeavors with corporate development

STIEFEL, a GSK company – Raleigh, NC

Vice President, Consumer Sales and Marketing
2007 – 2012

  • General Management responsibilities for entire Division (Direct Response, Consumer, and Aesthetics businesses): P&L, marketing, trade, field sales, supply chain, R&D, corporate development, compliance, medical, regulatory, legal, etc.
  • Achieved 51% growth YOY with the Division in 2010
  • Developed and launched new Direct Response business for Stiefel and GSK – MaxClarity first product launched in the US in 2010 to compete against Proactiv (Proactive US sales are ~$1 billion)
  • Developed integration plan for Stiefel Consumer business into GSK Consumer business in the US in 2011 and 2012
  • Re-launched Aesthetics business – restructured salesforce, etc.
  • Formulated portfolio development plans and pipeline for all Division businesses
  • Directed work with key dermatologists to develop robust clinical trial evidence in support of all Division businesses
  • Ongoing in-licensing and out-licensing endeavors with corporate development
  • Implemented managed markets/reimbursement strategies where applicable

STIEFEL Laboratories - Duluth, GA

Executive Director, Marketing
2006 – 2007

  • Developed and directed complete launch strategies for new products
  • Developed and directed complete re-launch strategies for various products
  • Created Life Cycle Management (LCM) and patent contingency plans across SRD portfolio
  • Directed managed markets/reimbursement strategies across brands
  • Revamped and standardized business planning process across brands
  • Developed and directed cross-functional teams and communication processes among Marketing, Sales, Managed Markets, Legal, Regulatory, Medical, etc. departments

BOEHRINGER INGELHEIM Pharmaceuticals, Inc., Ridgefield, CT

Executive Director, Marketing
2002 – 2006

  • Developed and directed complete re-launch strategies for 2 of the 3 brands
  • Revamped and implemented comprehensive managed markets strategies
  • Successfully managed relationship with co-marketing partners
  • Conducted pre-registration and registration work i.e. Pre-Clinical, Phase I-IV, IND’s, NDA’s, sNDA’s, aNDA’s working with internal Medical Affairs, Legal, DRA, and the FDA in the negotiation process to formulate the submission packages
  • Achieved highest Team Climate Survey results in Marketing, President’s Award, and Top Performer Status

SANOFI-SYNTHELABO Pharmaceuticals, Manhattan, NY

Director, Marketing
2001 – 2002

  • Developed and directed complete re-launch/reinvestment strategy for 4.5-year-old brand
  • Developed and directed cross-functional teams to assist with the implementation and ongoing refinement of core elements within the tactical/promotional plan
  • Successfully halted severe market share losses and stabilized brand sales
  • Successfully developed and created sNDA’s submission packages working with internal Medical Affairs, Legal, DRA, and the FDA which resulted in an indication key brand
  • Successfully lead and managed JV with BMS

BAYER CORPORATION, Pharmaceutical Division, West Haven, CT

Associate Director, Marketing
2000 – 2001

  • Assisted with the development and creation of the NDA package submission working with internal Medical Affairs, Legal, DRA, and the FDA which resulted in an indication for key brand
  • Assisted with the development of entire pre-launch and launch plans – including all facets of pre-launch and launch market research
  • Positioning, messaging, brand personality, adoption patterns, buying process/patient flow, physician segmentation, patient segmentation, DTC, etc. 
  • Assisted with the successful development and creation of sNDA submission package for another brand working with internal Medical Affairs, Legal, DRA, and the FDA which resulted in a new indication

NOVARTIS Pharmaceuticals Canada, Inc., Dorval, Quebec

1996 – 2000

Marketing Team Leader

  • Developed and implemented an entirely new strategic marketing and communication message for company’s #1 priority brand
  • Developed and implemented launch plan for brand line extension
  • Created and presented numerous presentations to executives and field force
  • Revamped existing field force training materials and conducted cross-country re-training of field force
  • Communicated with advertising agencies and market research consultants on an ongoing basis.

Product Manager

  • Developed and implemented an entirely new strategic marketing and communication message for a five-year-old drug

Medical Representative/Territory Manager

  • Recognized for Top Territory Sales in Canada

Education & Achievements

Master of Business Administration

Athabasca University, Alberta, Canada – 2003

Advanced Graduate Management Diploma (AGMD)
Athabasca University, Alberta, Canada – 2002

Bachelor of Arts in Economics
University of Alberta, Alberta, Canada – 1992

(Accreditation of Pharmaceutical Manufacturers Representatives of Canada)
Edmonton, Alberta, Canada – 1998

+ Integration Excellence Award – Stiefel

+ President’s Award – Boehringer Ingelheim

+ STAR Award for Outstanding Contribution - Sanofi-Synthelabo

+ Top National Sales Performance, Canada – Novartis

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  • ID#: 88332
  • Location: Raleigh, NC , 27615

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