Willis Towers Watson
We're looking for a Sr.
Digital Marketing Analyst (Paid Social Advertising) who has 3
years of experience in paid social advertising (Facebook/Meta, Instagram) with a strong performance marketing background.
S/he would take ownership over all paid media buys on one of our growing insurance verticals as well as high level communication and reporting to our business team.
Direct report to the Digital Marketing Director.
Our ideal candidate is already fluent in Paid Social media buying and optimization - you've managed large budgets on paid social, optimized for volume and CPA targets, and have navigated the post iOS-14 world with success.
You are a curious thinker with strong analytical skills - comfortable with advanced Excel, Power BI, Google Analytics, and extracting and merging sets of data to identify trends and insights to optimize campaigns.
What we do & how we do itIn a nutshell:
We create better lives for tomorrow by making insurance easy today.
How we pull it off:
We work with some of America's largest insurance brands to attract, educate, and connect with consumers through thoughtful and effective marketing.
Our diverse team of analysts , writers , engineers , designers , and data scientists work together to refine the customer experience and achieve competitive advantage through data-driven lead generation, marketing, and sales strategies .
As an industry leader in the insurance space, we are consistently awarded Partner of the Year from top brands like Aflac and Humana, and our work has been featured in:
The Wall Street JournalForbesVoxFortuneCNBC And moreWhat you'll doAs a Sr.
Digital Marketing Analyst, you'll be an integral part of the digital team & a member of the larger marketing team.
You will be responsible for account management that encompasses hitting daily, monthly & yearly performance goals as well as a driving force on creative conception, implementation, and overarching channel strategy and growth.
A day in the life During your day-to-day, you'll be an integral part of the Paid Search team with a large focus on:
Own media performance for a business vertical and manage large budgets for some of the largest insurance brands in the country Drive digital traffic to our website from our media accounts to generate leads and applicationsManage day to day responsibilities such as account reporting, monitoring lead volume and cost per lead/ cost per application trends, performance projectionsTesting, reporting and optimization! This is the most important part of the job as you optimize for volume and CPA targets.
Find areas of opportunity, support your hypotheses with data and projections, implement your optimizations, and report back on your results with takeaways Work with cross-functional teams (CRO, Design, Content, TV, SEO) to attain business goalsTrain and mentor new and junior team members You'll fit in here if:
You're a naturally curious problem solver who is excited by new challengesYou aren't afraid to take initiative and own itYou value inclusivity and belonging You care deeply about your work and have a make it happen attitudeYou're a powerful communicator who loves sharing ideasYou believe in keeping it real and having fun at workWhat you'll need to land the gigBA/BS degree or equivalent practical experience3
years of Paid Social Media (Facebook/Meta/Instagram Ads) buying experience in a performance marketing environmentAbility to use data to drive actionable insightsCreative thinker with strong analytical abilitiesClear and thorough communicator, well organized with the ability to balance multiple priorities.
Advanced Excel skills (pivot tables, vlookups minimum)Icing on the cake (but is not required):
Marketing, Math, Finance or Statistics BackgroundYoutube Ads experienceExperience in e-commerce THE PERKSRobust health & wellbeing packageMedical insurance with a choice of plan and carriersPrescription drug coverage Dental and vision coverageHSA and FSA optionsEmotional wellbeing program Wellbeing dollars Health advocacy programMedical review servicesCompany-paid disability policiesFree membership to an on-site gym in our Raleigh locationWork-life benefitsGenerous paid time off
paid holidays Additional paid time off for bereavement, family and medical leave, jury duty, and military leaveParental and adoption leaveVirtual guided meditationsVirtual chair yoga sessionsFinancial & retirement benefits401(k) savings plan
matchGenerous annual bonus and base salary assessmentCompany-paid life insurance Commuter account benefit Adoption assistance program Learning and development opportunitiesConference and training reimbursementEmployee development programsRegular Lunch & Learns on a wide range of topicsYearly team building eventsCommunity service projectsEmployee appreciation All-you-can-eat snacks and a fully stocked fridge.
Cerise Lim n La Croix, anyone?Frequent office events, happy hours and outings (Virtual for the time-being)Office contests
fun prizes! Someone recently won a 5-day trip to any U.
S.
vacation resort of their choosingAn annual holiday party that you'll still be talking about a year later (seriously)Frequent company lunches catered by local restaurantsMassage chairs (Raleigh), Giant Jenga (Fort Lee), fantasy football leagues, and moreSuper cool swag (that you'll actually want to wear)Sound like a good fit? We'd love to chat with you!TRANZACT, a WTW Company, is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / VetAbout the Company:
Willis Towers WatsonIndustry:
Insurance Agency/BrokerageWebsite:
https:
//careers.
wtwco.
com.
Estimated Salary: $20 to $28 per hour based on qualifications.
Digital Marketing Analyst (Paid Social Advertising) who has 3
years of experience in paid social advertising (Facebook/Meta, Instagram) with a strong performance marketing background.
S/he would take ownership over all paid media buys on one of our growing insurance verticals as well as high level communication and reporting to our business team.
Direct report to the Digital Marketing Director.
Our ideal candidate is already fluent in Paid Social media buying and optimization - you've managed large budgets on paid social, optimized for volume and CPA targets, and have navigated the post iOS-14 world with success.
You are a curious thinker with strong analytical skills - comfortable with advanced Excel, Power BI, Google Analytics, and extracting and merging sets of data to identify trends and insights to optimize campaigns.
What we do & how we do itIn a nutshell:
We create better lives for tomorrow by making insurance easy today.
How we pull it off:
We work with some of America's largest insurance brands to attract, educate, and connect with consumers through thoughtful and effective marketing.
Our diverse team of analysts , writers , engineers , designers , and data scientists work together to refine the customer experience and achieve competitive advantage through data-driven lead generation, marketing, and sales strategies .
As an industry leader in the insurance space, we are consistently awarded Partner of the Year from top brands like Aflac and Humana, and our work has been featured in:
The Wall Street JournalForbesVoxFortuneCNBC And moreWhat you'll doAs a Sr.
Digital Marketing Analyst, you'll be an integral part of the digital team & a member of the larger marketing team.
You will be responsible for account management that encompasses hitting daily, monthly & yearly performance goals as well as a driving force on creative conception, implementation, and overarching channel strategy and growth.
A day in the life During your day-to-day, you'll be an integral part of the Paid Search team with a large focus on:
Own media performance for a business vertical and manage large budgets for some of the largest insurance brands in the country Drive digital traffic to our website from our media accounts to generate leads and applicationsManage day to day responsibilities such as account reporting, monitoring lead volume and cost per lead/ cost per application trends, performance projectionsTesting, reporting and optimization! This is the most important part of the job as you optimize for volume and CPA targets.
Find areas of opportunity, support your hypotheses with data and projections, implement your optimizations, and report back on your results with takeaways Work with cross-functional teams (CRO, Design, Content, TV, SEO) to attain business goalsTrain and mentor new and junior team members You'll fit in here if:
You're a naturally curious problem solver who is excited by new challengesYou aren't afraid to take initiative and own itYou value inclusivity and belonging You care deeply about your work and have a make it happen attitudeYou're a powerful communicator who loves sharing ideasYou believe in keeping it real and having fun at workWhat you'll need to land the gigBA/BS degree or equivalent practical experience3
years of Paid Social Media (Facebook/Meta/Instagram Ads) buying experience in a performance marketing environmentAbility to use data to drive actionable insightsCreative thinker with strong analytical abilitiesClear and thorough communicator, well organized with the ability to balance multiple priorities.
Advanced Excel skills (pivot tables, vlookups minimum)Icing on the cake (but is not required):
Marketing, Math, Finance or Statistics BackgroundYoutube Ads experienceExperience in e-commerce THE PERKSRobust health & wellbeing packageMedical insurance with a choice of plan and carriersPrescription drug coverage Dental and vision coverageHSA and FSA optionsEmotional wellbeing program Wellbeing dollars Health advocacy programMedical review servicesCompany-paid disability policiesFree membership to an on-site gym in our Raleigh locationWork-life benefitsGenerous paid time off
paid holidays Additional paid time off for bereavement, family and medical leave, jury duty, and military leaveParental and adoption leaveVirtual guided meditationsVirtual chair yoga sessionsFinancial & retirement benefits401(k) savings plan
matchGenerous annual bonus and base salary assessmentCompany-paid life insurance Commuter account benefit Adoption assistance program Learning and development opportunitiesConference and training reimbursementEmployee development programsRegular Lunch & Learns on a wide range of topicsYearly team building eventsCommunity service projectsEmployee appreciation All-you-can-eat snacks and a fully stocked fridge.
Cerise Lim n La Croix, anyone?Frequent office events, happy hours and outings (Virtual for the time-being)Office contests
fun prizes! Someone recently won a 5-day trip to any U.
S.
vacation resort of their choosingAn annual holiday party that you'll still be talking about a year later (seriously)Frequent company lunches catered by local restaurantsMassage chairs (Raleigh), Giant Jenga (Fort Lee), fantasy football leagues, and moreSuper cool swag (that you'll actually want to wear)Sound like a good fit? We'd love to chat with you!TRANZACT, a WTW Company, is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / VetAbout the Company:
Willis Towers WatsonIndustry:
Insurance Agency/BrokerageWebsite:
https:
//careers.
wtwco.
com.
Estimated Salary: $20 to $28 per hour based on qualifications.
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