Willis Towers Watson
Our ideal candidate is already fluent in Paid Search and/or Paid Social - you've managed medium to large budgets on Google or Facebook, optimized for volume and CPA targets, and have navigated the post-iOS 14 world with success.
You are a curious thinker with strong analytical skills - comfortable with advanced Excel, Power BI, Google Analytics, and extracting and merging sets of data to identify trends and insights to optimize campaigns.
As a Digital Marketing Analyst, you'll be an integral part of the digital team & a member of the larger marketing team.
You will be responsible for account management that encompasses hitting daily, monthly & yearly performance goals as well as a driving force on creative conception, implementation, and overarching channel strategy and growth.
What we do & how we do itIn a nutshell:
We create better lives for tomorrow by making insurance easy today.
How we pull it off:
We work with some of America's largest insurance brands to attract, educate, and connect with consumers through thoughtful and effective marketing.
Our diverse team of analysts, content writers, operations and designers work together to refine the customer experience and achieve competitive advantage through data-driven lead generation, marketing, and sales strategies.
What you'll doManage large budgets for some of the largest insurance brands in the countryDrive digital traffic to our website from our media accounts to generate leads and applications, optimizing for CPA and volume targets Manage day to day tasks such as account reporting, monitoring lead volume and cost per lead/ cost per application trends, projectionsTesting, reporting and optimization! This is the most important part of the job as you optimize for volume and CPA targets.
Find areas of opportunity, support your hypotheses with data and projections, implement your optimizations, and report back on your results with takeaways Work with cross-functional teams (CRO, Design, Content, TV, SEO) to attain business goalsReporting - lots of pivot tables and high level communication from your reporting to other teamsWhat you'll need to land the gigBA/BS degree or equivalent practical experience 1-3 years of Paid Media buying experience in a performance marketing environmentCreative thinker with strong analytical abilitiesAbility to use data to drive actionable insightsClear and thorough communicator, well organized with the ability to balance multiple priorities.
Advanced Excel skills (pivot tables, vlookups minimum)Marketing, Math, Finance or Statistics BackgroundYou tube experienceExperience in e-commerce Sound like a good fit? We'd love to chat with you!TRANZACT, a WTW Company, is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / VetAbout the Company:
Willis Towers WatsonIndustry:
Insurance Agency/BrokerageWebsite:
https:
//careers.
wtwco.
com.
Estimated Salary: $20 to $28 per hour based on qualifications.
You are a curious thinker with strong analytical skills - comfortable with advanced Excel, Power BI, Google Analytics, and extracting and merging sets of data to identify trends and insights to optimize campaigns.
As a Digital Marketing Analyst, you'll be an integral part of the digital team & a member of the larger marketing team.
You will be responsible for account management that encompasses hitting daily, monthly & yearly performance goals as well as a driving force on creative conception, implementation, and overarching channel strategy and growth.
What we do & how we do itIn a nutshell:
We create better lives for tomorrow by making insurance easy today.
How we pull it off:
We work with some of America's largest insurance brands to attract, educate, and connect with consumers through thoughtful and effective marketing.
Our diverse team of analysts, content writers, operations and designers work together to refine the customer experience and achieve competitive advantage through data-driven lead generation, marketing, and sales strategies.
What you'll doManage large budgets for some of the largest insurance brands in the countryDrive digital traffic to our website from our media accounts to generate leads and applications, optimizing for CPA and volume targets Manage day to day tasks such as account reporting, monitoring lead volume and cost per lead/ cost per application trends, projectionsTesting, reporting and optimization! This is the most important part of the job as you optimize for volume and CPA targets.
Find areas of opportunity, support your hypotheses with data and projections, implement your optimizations, and report back on your results with takeaways Work with cross-functional teams (CRO, Design, Content, TV, SEO) to attain business goalsReporting - lots of pivot tables and high level communication from your reporting to other teamsWhat you'll need to land the gigBA/BS degree or equivalent practical experience 1-3 years of Paid Media buying experience in a performance marketing environmentCreative thinker with strong analytical abilitiesAbility to use data to drive actionable insightsClear and thorough communicator, well organized with the ability to balance multiple priorities.
Advanced Excel skills (pivot tables, vlookups minimum)Marketing, Math, Finance or Statistics BackgroundYou tube experienceExperience in e-commerce Sound like a good fit? We'd love to chat with you!TRANZACT, a WTW Company, is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / VetAbout the Company:
Willis Towers WatsonIndustry:
Insurance Agency/BrokerageWebsite:
https:
//careers.
wtwco.
com.
Estimated Salary: $20 to $28 per hour based on qualifications.
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