Sr. Marketing Manager, Program and Product Launches
Job Description
Job Title: Senior Manager, Program & Product Launches
Department: NA Marketing (Professional Marketing Operations & Strategy)
WE are the company that revolutionized orthodontics by introducing Invisalign , a clear aligner alternative to metal braces. The market leader, growing at a brisk double-digit rate, we continue to advance our brand and deliver advanced solutions to our orthodontist and dentist customers.
YOU are an accomplished, high-energy, and passionate and marketer who thrives on developing, launching, and managing commercial programs to maximize profits in a high-growth, rapidly evolving company.
SUMMARY
The Senior Manager, Program & Product Launches, is responsible for development, launch, and management of key commercial initiatives across North America, which focus on understanding and influencing customer buying behavior, growing product revenue, developing new go-to-market approaches, developing competitive strategies and tactics, and/or increasing customer loyalty and satisfaction.
Key initiative topics may include, but are not limited to new product launches, new product support programs, portfolio management, customer communications, and product profitability, as well as process improvement in these areas as we scale the organization.
This position is based in Raleigh, North Carolina and reports directly to the Director, Marketing Strategy & Operations, North America.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Create and manage commercial marketing programs and tools, which accelerate Invisalign product adoption and revenue growth and advance its competitive position. This implies a deep understanding of Align's customer base (orthodontists, general dentists, special markets (DSOs)), product benefits, and competitive landscape.
Lead or oversee commercial initiatives/projects from design to execution
Develop and maintain relationships with stakeholders across the North America and Global organization, including Sales, Marketing, Finance and Operations
Liaise with customers to better understand impact of commercial initiatives, as well as potential ways to improve Align's value proposition in these areas
Proactively provide recommendations for improvements to commercial initiatives process
Additional
Responsibilities:
Ensures the effective fulfillment of objectives and deadlines assigned
Complies with all safety policies, practices and procedures. Reports all unsafe activities to supervisor and/or Human Resources.
Participates in proactive team efforts to achieve departmental and company goals
Perform other duties as may be assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Bachelor's degree, preferably in marketing/business; Master's degree in marketing/ business preferred
Minimum of 8 years of experience working in sales or marketing with a proven track record of excellent performance
Commercial experience in the medical device/life sciences industry critical
Strong understanding of the essentials of sales and marketing
Ability to deal with ambiguity will need to create scenarios of alternate outcomes and make recommendations about the implications of commercial programs based on limited and imperfect information
Excellent persuasive communication skills with the ability to effectively interact with all levels of the organization and with customers; must able to clearly present business and technical issues, ideas, and recommendations in verbal, written, and presentation formats.
Strong project management skills
Ability to manage and prioritize multiple tasks
Shows initiative, takes action, and maintains ownership
Self-starting, hands-on mentality with a pro-active mindset, able to the lead and work independently while consulting and involving relevant stakeholders
Creates a collaborative work environment and works well with cross-functional teams
Thinks critically and strategically, and can balance creativity and practicality
Understand cost/benefit relationships
Uses sound judgment and maintains integrity
Strong customer focus, understanding needs and market drivers
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands: While performing the duties of this job, employee is occasionally required to stand, walk, sit, and use hands to handle objects and tools; reach with hands and arms, talk and hear. Employee must occasionally lift and/or move light to moderate weight. Specific vision abilities required by the job include close vision and the ability to adjust focus.
Work Environment: The noise level and temperature in the work environment is usually moderate.
WORK SCHEDULE / HOURS
Regular business hours
Must be willing to travel up to 30%
Working at Align Technology
Welcome to Align Technology at one of the most exciting times in our history. At Align, we like to say that we Create new smiles. Every day, in all aspects of our business. At Align you are empowered to be innovative, creative, collaborative and hands-on. Align Technology is a global medical device company with industry-leading innovative products such as Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.
What makes us a great place to work:
Make Your Mark: we are a global business, but not so big that you can't make a huge impact on our continued business improvement. Bring your A game!
Innovation: Influence the game-changing technologies that are revolutionizing the dental orthodontics industry.
Work in a Dynamic and Fast-growing Environment: Align is expanding rapidly and driving significant change in the Dental and Orthodontic markets
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
Job Title: Senior Manager, Program & Product Launches
Department: NA Marketing (Professional Marketing Operations & Strategy)
WE are the company that revolutionized orthodontics by introducing Invisalign , a clear aligner alternative to metal braces. The market leader, growing at a brisk double-digit rate, we continue to advance our brand and deliver advanced solutions to our orthodontist and dentist customers.
YOU are an accomplished, high-energy, and passionate and marketer who thrives on developing, launching, and managing commercial programs to maximize profits in a high-growth, rapidly evolving company.
SUMMARY
The Senior Manager, Program & Product Launches, is responsible for development, launch, and management of key commercial initiatives across North America, which focus on understanding and influencing customer buying behavior, growing product revenue, developing new go-to-market approaches, developing competitive strategies and tactics, and/or increasing customer loyalty and satisfaction.
Key initiative topics may include, but are not limited to new product launches, new product support programs, portfolio management, customer communications, and product profitability, as well as process improvement in these areas as we scale the organization.
This position is based in Raleigh, North Carolina and reports directly to the Director, Marketing Strategy & Operations, North America.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Create and manage commercial marketing programs and tools, which accelerate Invisalign product adoption and revenue growth and advance its competitive position. This implies a deep understanding of Align's customer base (orthodontists, general dentists, special markets (DSOs)), product benefits, and competitive landscape.
Lead or oversee commercial initiatives/projects from design to execution
Develop and maintain relationships with stakeholders across the North America and Global organization, including Sales, Marketing, Finance and Operations
Liaise with customers to better understand impact of commercial initiatives, as well as potential ways to improve Align's value proposition in these areas
Proactively provide recommendations for improvements to commercial initiatives process
Additional
Responsibilities:
Ensures the effective fulfillment of objectives and deadlines assigned
Complies with all safety policies, practices and procedures. Reports all unsafe activities to supervisor and/or Human Resources.
Participates in proactive team efforts to achieve departmental and company goals
Perform other duties as may be assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Bachelor's degree, preferably in marketing/business; Master's degree in marketing/ business preferred
Minimum of 8 years of experience working in sales or marketing with a proven track record of excellent performance
Commercial experience in the medical device/life sciences industry critical
Strong understanding of the essentials of sales and marketing
Ability to deal with ambiguity will need to create scenarios of alternate outcomes and make recommendations about the implications of commercial programs based on limited and imperfect information
Excellent persuasive communication skills with the ability to effectively interact with all levels of the organization and with customers; must able to clearly present business and technical issues, ideas, and recommendations in verbal, written, and presentation formats.
Strong project management skills
Ability to manage and prioritize multiple tasks
Shows initiative, takes action, and maintains ownership
Self-starting, hands-on mentality with a pro-active mindset, able to the lead and work independently while consulting and involving relevant stakeholders
Creates a collaborative work environment and works well with cross-functional teams
Thinks critically and strategically, and can balance creativity and practicality
Understand cost/benefit relationships
Uses sound judgment and maintains integrity
Strong customer focus, understanding needs and market drivers
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands: While performing the duties of this job, employee is occasionally required to stand, walk, sit, and use hands to handle objects and tools; reach with hands and arms, talk and hear. Employee must occasionally lift and/or move light to moderate weight. Specific vision abilities required by the job include close vision and the ability to adjust focus.
Work Environment: The noise level and temperature in the work environment is usually moderate.
WORK SCHEDULE / HOURS
Regular business hours
Must be willing to travel up to 30%
Working at Align Technology
Welcome to Align Technology at one of the most exciting times in our history. At Align, we like to say that we Create new smiles. Every day, in all aspects of our business. At Align you are empowered to be innovative, creative, collaborative and hands-on. Align Technology is a global medical device company with industry-leading innovative products such as Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.
What makes us a great place to work:
Make Your Mark: we are a global business, but not so big that you can't make a huge impact on our continued business improvement. Bring your A game!
Innovation: Influence the game-changing technologies that are revolutionizing the dental orthodontics industry.
Work in a Dynamic and Fast-growing Environment: Align is expanding rapidly and driving significant change in the Dental and Orthodontic markets
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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